What I have built, and what it does.

Engineer at Cracker Digital Media

Team accountability and behaviour-change SaaS with 10K+ registered users — AI commitments, real-time chat, and multi-channel engagement.

• Built the core AI commitment engine with OpenAI — vague goals become structured commitments with milestone notifications
• Real-time threaded chat with nested replies and emoji reactions on Vuex high-frequency state
• WhatsApp Business API + push notifications for check-in consistency and retention
• Fixed a critical AU-region Safari cookie incident with zero data loss; +30 Lighthouse, −40% load time, +20% engagement

Engineer at Cracker Digital Media

Family-owned HVAC serving the GTA since 1983 — AI dispatch, geo-aware scheduling, and online booking that cuts inbound call volume.

• AI job dispatch agent that finds the nearest available tech already in-area and auto-assigns the job
• Geo-aware slot allocation by technician location and workload for faster emergency response
• Online booking for furnace, AC, and maintenance — homeowners schedule without calling in

Founding Engineer at Cracker Digital Media

Multi-tenant SaaS — analytics, forecasting, and an AI booking layer on top of Acuity Scheduling.

• Analytics & forecasting dashboards synced from Acuity — revenue, bookings, no-shows, and 7/30/90-day demand projections
• Demand & pricing insights: booking heatmap, lead-time mix, and promotion lift vs matched baseline
• Per-tenant AI booking assistant (customer OpenAI key) that answers from the live catalog and books in Acuity
• Self-serve rescheduling with fees, public no-login links, and multi-tenant credential isolation from day one

Frontend Engineer at Cracker Digital Media

Science-backed body composition booking platform — multi-step appointments, goal-based assessments, and live session pricing for DEXA, VO2 Max, and RMR.

• 8-step appointment flow (Goal → Experience → Assessment → Schedule → Payment) with a live session summary and running total
• Goal-based paths — Performance, Longevity, Metabolism, multi-scan Packages, and gift cards — that shape recommended assessments
• HIPAA-secure booking with HSA/FSA eligibility, no referral required, and free in-person or virtual consultation
• Service prep guides for DEXA, VO2 Max, and RMR plus free rescheduling when changed 48+ hours before the visit

Engineer at Cracker Digital Media

Publishing platform for an AI-governance standards body — ratified foundational documents, a layered substrate model, and working drafts, presented as a staged public proposal.

• Editorial architecture for eight ratified foundational documents, a fourteen-layer substrate, and two standards working drafts
• Staged-progress model surfaced site-wide, so readers always see which stage the proposal is actually in
• Typographic system built for long-form governance and standards text — dense reading without visual fatigue
• Static-first delivery for fast loads and durable, citable document URLs

Engineer at Cracker Digital Media

Access-controlled document platform for legal review — per-user document assignments, threaded comments, and an audit log of every access event.

• Role-based access control with per-document assignment, so reviewers only see what they are granted
• Threaded comments on individual documents with an admin reply flow for reviewer questions
• Full audit log covering logins, failed logins, and every access grant — with timestamp and actor
• Admin dashboard surfacing live counts for users, documents, assignments, and open comments

Engineer at Cracker Digital Media

Two-sided marketplace for marina and boatyard equipment — operators list high-value gear like travel lifts and forklifts, and buyers deal with them directly.

• Equipment listing flow for sellers, with a dashboard for managing live listings
• Browse and search built around how marina professionals actually shop for high-value equipment
• Verified-listing model to keep an industry-specific marketplace credible on both sides
• Content and SEO structure aimed at a niche trade audience rather than general classifieds traffic

Engineer at Cracker Digital Media

M&A advisory platform for a firm with $2B in closed transactions — a Next.js SSR build focused on Core Web Vitals and organic search visibility.

• Next.js SSR architecture that improved Core Web Vitals by 25% against the previous client-rendered build
• Structured data and dynamic per-page metadata across services, team, and transaction pages
• Technical SEO pass (crawlability, canonical structure, indexable transaction history) lifting organic search traffic by 35%, and Time to Interactive cut by 40% with CloudFront edge caching and an optimised image pipeline
• Transaction and team content modelled so the firm can publish new deals without engineering involvement

Engineer at Cracker Digital Media

Website for a Houston commercial real estate debt advisory arranging financing of $100M+ nationwide, with loan programs, analytical tools and a transaction submission flow.

• Live benchmark-rates ticker (WSJ Prime, SOFR, Treasury yields, Fed Funds) pinned above the navigation
• Analytical tools lenders use: loan sizing, DSCR and debt yield, a 1031 exchange deadline clock, and cost segregation estimates
• Loan program and property-type coverage, a step-by-step process timeline, FAQs, and a transaction submission and loan inquiry flow
• Capital-structure graphic that explains senior debt, mezzanine and preferred equity placement at a glance

Engineer at Cracker Digital Media

Website for a Houston title, escrow and settlement company serving every region of Texas, with closing calculators and an order-title flow.

• Instant calculators for buyer closing costs, seller net sheet, monthly payment, refinance, and title and closing cost estimates
• Contract-to-funding closing process laid out step by step, and service paths for residential, commercial, land, refinance and 1031 exchange transactions
• Region pages across Texas (Dallas-Fort Worth, Austin, Houston, San Antonio and more) with a Deal Desk for complex transactions
• Order title, start a closing, free consultation and team pages wired for conversion

Full-Stack Engineer at Cracker Digital Media

Multi-company billing, accounting, and inventory platform — estimates to invoices to ledger, with audit-grade access control.

• Billing documents end-to-end: estimates and orders convert to invoices in one click, with branded PDF templates, public share links, email delivery, and view/sent tracking
• Double-entry accounting with vouchers, day-book views, bank accounts, and exportable sales, expense, and P&L reports
• Inventory and dispatch tied to invoices — stock views, bulk price updates, and to-be-dispatched tracking
• Multi-company tenancy with role-based permissions and a full audit trail on every create, update, and delete